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Lillyette Bras by Maidenform

Lilyette Bras
by Maidenform

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Sheilas Sheer Elegance Lingerie

Lilllyette by Maidenform

     Experience the benefits of wearing the right bra under your favorite clothes. With Lilyette bras by Lillyette Bras by MaidenformMaidenform you get a great shape and a great feeling!
     "Maidenform is a 75-year-old company committed to meeting the needs of today's woman. We wantPaul Mischinski, Maidenform CEO you to feel good from the inside out. Our excellent quality, fit and modern attractive styles will exceed your expectations," states Paul Mischinski, CEO of Maidenform, Inc.
     The history of Maidenform bras began with the birth of the bra itself. Ida Rosenthal and Enid Bissett, partners in Enid Frocks, a custom dress business on New York's West 57th Street. Although the flat-chested look was the rage, Bissett believed that a dress fit better over a natural bust line rather than a flat one. She restructured the boyish form bandeau to have two cups separated by a center piece of elastic. Rosenthal's husband William transformed Bissett's creation into a garment shape to support the natural contours of the bust and named it the Maidenform Brassiere.
     With decades of success and experience behind them, Maidenform has entered the new millennium by creating exciting designs for the modern woman. Both structured and unstructured styles have been created in a variety of sizes and colors to appeal to a wide audience, including the fashion-conscious consumer.


Lillyette by Maidenform - Bras for the Modern Woman


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Lillyette by Maidenform - Bras for the Modern Woman

Style 428
Lilyette Minimizer Microfiber Backed Lace Underwire Bra
Minimizer
Microfiber Backed
Lace
Underwire Bra